I am Ron MacDonald.

 

My wife jokingly calls me Wrong MacDonald.

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I am a Copywriter and Creative Director. 

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I have been doing this job for the past 30 years. I've been freelance most of that time. Starting back when freelance was another way of saying, you were between jobs.

Freelance has given me the freedom to work on a wide range of clients across many categories. Not to mention the opportunity to work at some amazing agencies (by last count over 60) in nearly a dozen markets, across eight countries and five continents.

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I love to travel.

 

But enough about me. What about you?

 

It’s a busy, cluttered world out there. And the average North American is bombarded with more than 3,000 ad messages in a single day. *

 

For your message to cut through, it must be clear, concise, and most important, compelling.

 

That’s where I come in.

 

I've been honing my craft for the past 30 years. And even though the media landscape has changed, the above principles remain the same.

 

So what do I do?

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I help define who you are. I help state what you offer. And here’s the fun part: I help you say it in a way that can’t be ignored.

 

In short, I take the “ums” and “ahs” out of your answer to that age-old chestnut of a question, “what do you do?”

 

My work has been recognized by Communication Arts, The One Show, The Clios, The Bessies, Toronto Art Directors Club, The Cassies, The Hong Kong 4As Awards, The Canadian Marketing Awards, and many others.

 

“Yawn. “

 

The real excitement happens at my client’s bottom line. For an automaker, it was an 82% increase in sales in a category that was in double-digit decline- numbers so good, the client used the same creative for the next two years.

 

For a video game retailer, my work as Director of Marketing, Creative Director, Copywriter, Art Director, Producer, and Media Buyer, helped it grow from 55 stores to 120 across Canada, the US, and the UK, in less than one year!

 

For a futon manufacturer, it meant its largest purchase order ever, thanks to one small-budget, large-sized direct mail piece.

 

Please, have a look at the site. And check back often, as I will be updating it over the next few months.

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If you'd like to hear more, let's chat. Book a free intro call here.

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Thank you.

 

Ron MacDonald

 

*A conservative estimate. Many audits are two times to 10x this figure.

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