CREDITS:
LONG COPY:
“Umbrella”, “Research” “Change Ships”
Thomas Cook Travel
Agency: Grey Canada
CD: Rick Kemp
AD: Gerald Schoenhoff
CW: Ron MacDonald
“21 Years Ago”
W.B. Doner, Baltimore, MD
CD: John Parlato
AD: Steve St. Clair
CW: Ron MacDonald
“Built Twice”
Home Technology
Anomaly
CD: Pete Breton
AD/Designers: Omar Morson, Nathalie Mathers
CW: Ron MacDonald
SHORT COPY:
Ford Bronco Relaunch Digital Campaign
Agency: BBDO Toronto
CD: Derek Blais
AD: Alan Mah
CW: RonMacDonald
Paper Moon Restaurant
Agency: DDB Needham Hong Kong
AD: Tony Liu
CW: RonMacDonald
“Lysol Corners”
Lehn & Fink
Agency: SMW
CD: Michael Paul
AD: Michelle Adams
CW: Ron MacDonald
NO COPY:
Roads OOH
Lexus Canada
Dentsu Cadence
ECD: Michael Paul
CD/AD: Frank Lepre
CW: Ron MacDonald
“Bowling Lane”
Toyota Sienna
Dentsu Cadence
ECD: Michael Paul
CD/AD: Ben Bensimon
CW: Ron MacDonald
“MC Golf”
Mastercard Canada
MacLaren McCann
ECD: Sean Davison
AD/CD: Rob Kingston
CW: Ron MacDonald
“Bud Light Intro Video”
Labatt Canada
Anomaly Toronto
ECD: Dave Douglas
AD: Mark Bovey
CW: Ron MacDonald
BIG BUDGETS
Oreo “Moving Day”
Agency: FCB Toronto
ECD: Robin Heisy
CD/AD: Jeff Hilts
CD/CW: Ron MacDonald
TD “Open Sunday”
Agency: FCB Toronto
ECD:Robin Heisy
CD/AD: Jeff Hilts
CD/CW: Ron MacDonald
adidas “House Party”
Agency: Sid Lee Montreal
CD: Kristian Manchester
ADs: Laura Kim, Carl Nyman, Jean Francois Dumais, Roxana Zegan
CW: Ron MacDonald
LOW BUDGETS:
Photographers and Friends United Against AIDS "I'm Okay"
Agency: Ron & Clarke Ads
CW/CD: Ron MacDonald
AD/CD: Clarke Smith
Director: Stanley Wong
P3 Insurance "Eggs"
Agency: The Riot
CW/CD: Ron MacDonald
AD/CD: Omar Morson
AD/Director: Jeremy Thompson
MINI Canada “Flipbook”
Agency: Anomaly
CD: Pete Breton
AD: Omar Morson
CW: Ron MacDonald
NO BUDGETS:
Michael's Futon Manufacturer
"Sleep On It"
Agency: In-House
CW/CD: Ron MacDonald
AD: Frank Lepre
Self-Promo Mailer
"Slide Viewer"
CW/CD: Ron MacDonald
AD: Steve Driggs
Ryan's Well Foundation
"Coffee vs Water"
CD/CW/AD: Ron MacDonald
DIR: Ron MacDonald
DIGITAL:
MyApproval
App Campaign
CW/CD: Ron MacDonald
AD: Jeremy Thompson
Bronco Digital Campaign
Ford Canada
BBDO Canada
CD: Derek Blais
AD: Alan Mah
CW: Ron MacDonald
Romspen Investment Corporation
“Unrivalled Performance” “It’s Not Magic”
Agency: Bensimon and Partners
CD/AD: Ben Bensimon
CW: Ron MacDonald
“No Artificial Colour”
FUJI FILM
DDB Needham Hong Kong
CD: Hans Ebert
AD: Tony Liu
CW: Ron MacDonald
SOCIAL:
“Cookies and Creme Campaign”
Hershey’s Canada
CD: Pete Breton
AD: Mark Bovey
CW: Ron MacDonald
TD Insurance “Assembly”
Agency 361
CD: Chris McGroarty
AD: Rodrigo Diaz Mercardo
CW: Ron MacDonald
“It’s Good to be Here.”
Toyota Canada
Dentsu Canada
CD: Glenn Hunt
AD: Les Soos
CW: Ron MacDonald
TV:
3M Canada "Ants"
Agency: Grey Canada
AD: Gerald Schoenhoff
CD: Rick Kemp
CW: Ron MacDonald
Maalox "Office"
Agency: Grey Canada
AD: Gerald Schoenhoff
CD: Rick Kemp
CW: Ron MacDonald
Budweiser Red Light "Iqaluit"
Agency: Anomaly
AD/CD: Dave Douglass
CW: Ron MacDonald
RADIO:
Bell Canada
"You Don't Know”
Agency: Cossette Montreal
ft Norm Macdonald, Tony Soprano, and the GPS Lady.
30 Seconds
Agency: Cossette Montreal
CD/CW: Ron MacDonald
Acuvue Lenses
"The Proposal”
Agency: Ammirati & Puris
30 Seconds
CD: Doug Robinson
CW: Ron MacDonald
Mid-Atlantic Milk Marketing Association
“Cheating"
Agency: WB Doner, Baltimore, MD
30 Seconds
CW: Ron MacDonald
I DO DRUGS:
Maalox "Doorbell" 15 Seconds
Agency: Grey Canada
CD: Rick Kemp
AD: Gerald Schoenhoff
CW: Ron MacDonald
Pfizer
“Arthrotec Thumbs Up”
Agency: Healthwise
CD: Jim Ranscombe
CW: Ron MacDonald
AD: Blaine Kennedy
McNeil “Lactaid”
Agency: MacLaren McCann
CDs: Marta Cutler/Dave Kelso
AD: Monique Kelley
CW: Ron MacDonald
I LOVE BEER:
"Out of the Blue” Radio
Labatt
Agency: Ammirati and Puris
CDs: Doug Robinson/Bill Durnan
CWs/ADs: Greg Freir, Lorrain Tao, Ron MacDonald, Elspeth Lynn,
Steve Jurassic, Cameron Hughes, Matt Hughes
Budweiser Red Lights “Four Corners”
Labatt
Agency: Anomaly
CD/AD: Dave Douglas
CW: Ron MacDonald
DIR: Finn O’Hara
Wildcat Radio “Crickets” “Pine Needles”
ft. Denny Doherty
Labatt
Agency: Ammirati and Puris Toronto
CD: Doug Robinson
CW: Ron MacDonald
I LOVE TO HELP:
Elementary Teachers Federation of Ontario “Questions”
Agency: Manifest
CD: Jim Diorio
AD: Deborah Caprara
CW: Ron MacDonald
Ontario Credit Counselling
“Financial Fitness”
CD: Jim Diorio
AD: Deborah Caprara
CW: Ron MacDonald
“Water”
Ryan’s Well Foundation
Agency: Dentsu Canada
AD: Edd Baptista
CD/CW: Ron MacDonald
“Lump”
Shoppers’ Drug Mart
Agency: TBWA/Chiat Day
CD: Duncan Bruce
AD: Steve Driggs
CW: Ron MacDonald
I’M GOOD WITH MONEY:
Interac “Pain in the Assets”
Agency: Zulu Alpha Kilo
CD: Zak Mroueh
AD: Alan Mah
CW: Ron MacDonald
Romspen "Unrivalled Performance” “It’s Not Magic”
Agency: Bensimon and Partners
CD/AD: Ben Bensimon
CW: Ron MacDonald
MT3 “Digital Forensics”
Agency: Bensimon and Partners
CD/AD: Ben Bensimon
CW: Ron MacDonald
CAR TROUBLE?:
BMW CANADA
Agency: Cundari
CD: Fred Roberts
AD: Rich Martella
CW: Ron MacDonald
Toyota Solara
Agency: Dentsu Canada
AD: Edd Baptista
CD/CW: Ron MacDonald
Bronco Relaunch
Ford Canada
Agency: BBDO Canada
CD: Derek Blais
AD: Alan Mah
CW: Ron MacDonald
Lexus IS300
Agency: Dentsu Canada
CD/AD: Frank Lepre
CW: Ron MacDonald
Mini Canada “Same Size”
Agency: Anomaly
CD: Pete Breton
AD: Melatan Riden
CW: Ron MacDonald
EXPLAINER VIDEOS:
Hello Gbye Pt.1, 2, 3
Agency: Collective Agreement
CD/AD: Paul Lavoie
CD/CW: Ron MacDonald
DIR: Sean Frewer
Romspen "Unrivalled Performance” “It’s Not Magic”
Agency: Bensimon and Partners
CD/AD: Ben Bensimon
CW: Ron MacDonald
P3 Insurance "Eggs"
Agency: The Riot
CW/CD: Ron MacDonald
AD/CD: Omar Morson
AD/Director: Jeremy Thompson
Maven Capital
Agency: The Riot
CW/CD: Ron MacDonald
AD/CD/Director: Jeremy Thompson
ICC “Interior Concrete Coatings”
AD/CD/Director: Jeremy Thompson
CW: Ron MacDonald
MORE LONG COPY:
“Door Closing” “Dimpled Bolt” “Avoid a Collision” “Perfect” “Fully Escape” “Buttery Soft”
Lexus Canada
Dentsu Cadence
CD: Michael Paul
AD: Frank Lepre
CW: Ron MacDonald
“MIME” “Lake Kenogami” “Dimpled Bolt”
Lexus Canada
Dentsu Cadence
CD: Michael Paul
AD: Frank Lepre
CW: Ron MacDonald
“MIME” “Lake Kenogami” “Non-Stop”
Lexus Canada
SMW
CD: Michael Paul
AD: Scott Dube
CW: Ron MacDonald